Retail Operation Strategy (N BA-2019 RETAIL BUSINESS)
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INTRODUCTION
Announcements
Week 1: Understanding the Customer
Understanding the Customer
Week 2: Retail Strategy and Planning
Week 2: Retail Strategy
Analysis examples
PESTLE ASSIGNMENT
Week 3: Monitoring Marketing Performance
SWOT AND 5-FORCES MODEL ANALYSIS
Retail Strategy Part II
Week 4: Monitoring Financial Performance
Monitoring Marketing Performance
Store Image Comparative Study
Week 5: Monitoring Human Resource Performance
Classroom Assignment 5
Week 5 Monitoring Financial Performance
Week 6: Monitoring Operational Performance
WEEK 6 QUESTIONS
WEEK 6 ORGANIZATION AND HUMAN RESOURCE MANAGEMENT
Week 7: E-tailing
WEEK 6 E-TAILING
Week 8: Midtest
MIDTEST ROM
Week 9:The Retail Marketing Mix Part 1
Week 9 Retail Marketing Mix (Location and Site)
Week 10:The Retail Marketing Mix Part 2
Week 10 Product Selection and Private Label
Week 11:The Retail Marketing Mix Part 3
Week 11 Pricing and Promotion
Week 12: The Retail Marketing Mix Part 4
WEEK 12 DESIGN AND SERVICE
Week 13: International Retailing
WEEK 13 INTERNASIONAL RETAILING
Week 14: Case Study 1
Case Study 1
Week 15: Case Study 2
Case Study 2
Week 16: Final Test Case Study
FINAL TEST ROM
CASE STUDY FILE
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40818_Retail Operation Strategy
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Retail Operation Strategy (N BA-2019 RETAIL BUSINESS)
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20202
Night (20202)
Business Administration (20202/N)
40818_Retail Operation Strategy
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Retail Operation Strategy (N BA-2019 RETAIL BUSINESS)
Teacher:
Suresh Kumar
Skill Level
:
Beginner
Self enrolment (Student)
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