This course is a fundamental course for students to understand the basic principles of marketing. The course will cover several theories; Segmenting, Targeting and Positioning strategy, Marketing Mix, and Branding.
![](https://ecampus.president.ac.id/pluginfile.php/188997/course/overviewfiles/m.jpg)
- Teacher: Kunthi Afrilinda Kusumawardani
Skill Level: Beginner