Marketing Management (M MGT-2022 DCM)
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General
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Chapter 1: Defining Marketing for the New Realities
Quiz I Chapter 1 & 3
Chapter 4: Analyzing Business Markets
Group Assignment I
Quiz I Chapter 4
Chapter 6: Identifying Market Segments and Target Customers
Quiz I Chapter 5 & 6
Chapter 7: Crafting a Customer Value Proposition and Positioning
Mid Exam Chapter 7
Chapter 8: Designing and Managing Products
General Lecturer
Mid Exam Chapter 8
Chapter 9: Designing and Managing Services
Group Assignment II: FGD
Mid Exam Chapter 9
Chapter 11: Managing Pricing and Sales Promotion
Mid Exam Chapter 10 & 11
Chapter 12: Managing Marketing Communications
Quiz II Chapter 12
Chapter13: Designing an Integrated Marketing Campaign in the Digital Age
Quiz II Chapter 13
Chapter14: Personal Selling and Direct Marketing
Group Assignment III
Chapter 16: Managing Retailing
Quiz II Chapter 14 & 16
Chapter 19: Building Customer Loyalty
Final Exam - Chapter 17 & 19
Chapter 20: Tapping into Global Markets
Final Exam - Chapter 20
Chapter 21: Socially Responsible Marketing
Group Assignment IV
Final Exam - Chapter 18 & 21
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48968_Marketing Management
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Marketing Management (M MGT-2022 DCM)
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20231
Morning (20231)
Management (20231/M)
48968_Marketing Management
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Marketing Management (M MGT-2022 DCM)
Teacher:
Siska Purnama Manurung
Skill Level
:
Beginner
Self enrolment (Student)
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