International Marketing (N MGT-2021 DCM)
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International Marketing (N MGT-2021 DCM)
CHAPTER 1 INTRODUCTION TO INTERNATIONAL MARKETING
Quiz I Chapter I
CHAPTER 2 THE GLOBAL ECONOMIC ENVIRONMENT
Quiz I Chapter II
CHAPTER 3 THE GLOBAL TRADE ENVIRONMENT
Quiz I Chapter III
CHAPTER 4 SOCIAL AND CULTURAL ENVIRONMENTS
Quiz I Chapter IV
CHAPTER 5 THE POLITICAL, LEGAL, AND REGULATORY ENVIRONMENTS
Mid Exam - Chapter 5
CHAPTER 6 GLOBAL INFORMATION SYSTEMS AND MARKET RESEARCH
Mid Exam - Chapter 6
CHAPTER 7 SEGMENTATION, TARGETING, AND POSITIONING
Mid Exam - Chapter 7
CHAPTER 8 IMPORTING, EXPORTING, AND SOURCING
LPJ and Journal of Community Service
Mid Exam - Chapter 8
CHAPTER 9 GLOBAL MARKET-ENTRY STRATEGIES: LICENSING, INVESTMENT, AND STRATEGIC ALLIANCES
Quiz II - Chapter 9
CHAPTER 10 BRAND AND PRODUCT DECISIONS IN GLOBAL MARKETING
Quiz II - Chapter 10
CHAPTER 11 PRICING DECISIONS
Quiz II - Chapter 11
CHAPTER 12 GLOBAL MARKETING CHANNELS AND PHYSICAL DISTRIBUTION
Quiz II - Chapter 12
CHAPTER 13 GLOBAL MARKETING COMMUNICATIONS DECISIONS I: ADVERTISING AND PUBLIC RELATIONS
Final Exam - Chapter 13
CHAPTER 14 GLOBAL MARKETING COMMUNICATIONS DECISIONS II: SALES PROMOTION, PERSONAL SELLING, AND SPECIAL FORMS OF MARKETING COMMUNICATION
Final Exam - Chapter 14
CHAPTER 15 GLOBAL MARKETING AND THE DIGITAL REVOLUTION
Final Exam - Chapter 15
CHAPTER 16 STRATEGIC ELEMENTS OF COMPETITIVE ADVANTAGE
Final Exam - Chapter 16
CHAPTER 17 LEADERSHIP, ORGANIZATION, AND CORPORATE SOCIAL RESPONSIBILITY
CSR Assignment
Final Exam - Chapter 17
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46936_International Marketing
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International Marketing (N MGT-2021 DCM)
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20222
Night (20222)
Management (20222/N)
46936_International Marketing
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International Marketing (N MGT-2021 DCM)
Teacher:
Siska Purnama Manurung
Skill Level
:
Beginner
Self enrolment (Student)
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