Marketing Management (M BA-2022 CLASS 3)
0%
Previous
Course data
Marketing Management
Announcements
REFERENCES
(PDF Book) Principles of Marketing 18 Edition, Global Edition
(Book) Kotler, P., Kartajaya, H. & Setiawan, I. (2007). Marketing 4.0: Moving from Traditional to Digital, New Jersey: John Wiley & Sons.
(Book) Marketing for Dummies®, 5th Edition, ISBN 978-1-119-36557-0 by Jeanette Maw McMurtry, Published by: John Wiley & Sons, Inc. 2017.
(Book) Kotler, P., Kartajaya, H. & Setiawan, I. (2021). Marketing 5.0: Technology for humanity, New Jersey: John Wiley & Sons.
WEEK 1. CLASS INTRODUCTION
Syllabus
(Slides) Week 1 - Intro to Marketing Management Class
Week 7 - Products, Services, and Brands
Short Video Upload
Week 8 - Midterm Exam
Midterm Exam
Week 9 - Products, Services, and Brands: Building Customer Value
Company Case MINI: Focus on the Essential—Maximize the Experience
Company Case GILLETTE
Week 15. Group Final Project
Group Final Project
Week 16. Final Exam
Individual Final Exam
Next
Side panel
Enter your search query
Log in
Username
Password
Remember username
Forgot Password?
Log in
47022_Marketing Management
Home
Calendar
Skip to main content
Marketing Management (M BA-2022 CLASS 3)
Home
Courses
20222
Morning (20222)
Business Administration (20222/M)
47022_Marketing Management
Enrolment options
Enrolment options
Marketing Management (M BA-2022 CLASS 3)
Teacher:
Dedi Kurniawan
Skill Level
:
Beginner
Self enrolment (Student)
Guests cannot access this course. Please log in.
Continue