Marketing Management (M BA-2022 CLASS 3)
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Marketing Management
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REFERENCES
(PDF Book) Principles of Marketing 18 Edition, Global Edition
(Book) Kotler, P., Kartajaya, H. & Setiawan, I. (2007). Marketing 4.0: Moving from Traditional to Digital, New Jersey: John Wiley & Sons.
(Book) Marketing for Dummies®, 5th Edition, ISBN 978-1-119-36557-0 by Jeanette Maw McMurtry, Published by: John Wiley & Sons, Inc. 2017.
(Book) Kotler, P., Kartajaya, H. & Setiawan, I. (2021). Marketing 5.0: Technology for humanity, New Jersey: John Wiley & Sons.
WEEK 1. CLASS INTRODUCTION
Syllabus
(Slides) Week 1 - Intro to Marketing Management Class
Week 7 - Products, Services, and Brands
Short Video Upload
Week 8 - Midterm Exam
Midterm Exam
Week 9 - Products, Services, and Brands: Building Customer Value
Company Case MINI: Focus on the Essential—Maximize the Experience
Company Case GILLETTE
Week 15. Group Final Project
Group Final Project
Week 16. Final Exam
Individual Final Exam
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47022_Marketing Management
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47022_Marketing Management
Summary
Marketing Management (M BA-2022 CLASS 3)
Teacher:
Dedi Kurniawan
Skill Level
:
Beginner