Magister Management of Technology (20212/N)

This course is designed to emphasize the importance of the formulation and execution of competitive strategies in the face of changing business environments that are increasingly turbulent due to technological changes and globalization. Companies must be able to design their business models in an effort to create, capture, and share their value. The companies must be able to determine opportunities and threats from any changes in their business environment and be able to develop their capabilities and competencies in dealing with environmental dynamics. In the face of turbulence in the business environment, companies must be agile and adaptive to be able to continuously improve and maintain their competitive advantage. The companies must be able to obtain new sources of competitive advantage through entrepreneurial process. To be able to sustain its competitive advantage, companies must be able to think and act ethically in their business activities.

This course is designed to emphasize the importance of the formulation and execution of competitive strategies in the face of changing business environments that are increasingly turbulent due to technological changes and globalization. Companies must be able to design their business models in an effort to create, capture, and share their value. The companies must be able to determine opportunities and threats from any changes in their business environment and be able to develop their capabilities and competencies in dealing with environmental dynamics. In the face of turbulence in the business environment, companies must be agile and adaptive to be able to continuously improve and maintain their competitive advantage. The companies must be able to obtain new sources of competitive advantage through entrepreneurial process. To be able to sustain its competitive advantage, companies must be able to think and act ethically in their business activities.

This course is designed to provide an understanding of the meaning and roles of micro and macro economics in business decision making. Companies need to pay attention to the influences of the market forces and important firm elements, as well as the importance of information and externalities caused by company activities in their business.
The core components of this subject is the application of economic concepts in managing business transaction through optimising scarce resources. The subject discusses issues within the microeconomics and macroeconomics perspective. It provides understanding of how economists model various economic situations pertaining to end users and firms, market coordination and marketing functions effectively and efficiently. The focus is on the concepts of supply and demand, market concentration, quantitative demand and supply analysis, industrial environment, process and production flows and production function game theory in oligopolistic economy. The subject enriches students knowledge on the impact of economy on businesses and increase understanding of government economic policies, national annual budget through the creation of productive human capital.