Digital Marketing (N BA-2021 RETAIL BUSINESS)
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Digital Marketing
Announcements
References
Digital Marketing a Practical Approach-Routledge (Book)
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan - Marketing 4.0 Moving from Traditional to Digital-Wiley (2016) (Book)
Digital Marketing For Dummies (Book)
WordPress Training Course: Learn How to Build a WordPress Site With Elementor by Hubspot Academy (Online Course)
Getting Started with Elementor (Building Website with Elementor)
Enhancing a Website's SEO by Hubspot Academy (Online Course)
Content Marketing by Hubspot Academy (Online Course)
Email Marketing by Hubspot Academy (Online Course)
Google Ads Search Certification by Google Skillshop (Online Course)
Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies by Hubspot Academy (Online Course)
Instagram Marketing Strategy Course by Hubspot Academy (Online Course)
Facebook Ads Training: How to Build Great Ads & Audiences by Hubspot Academy (Online Course)
How to Advertise on Instagram by Hubspot Academy (Online Course)
Week 1 - Class Introduction
Syllabus - Digital Marketing 20221
Week 1 - Intro to Digital Marketing Class
WEEK 2 - THE DIGITAL ENVIRONMENT: DOING BUSINESS IN A CONNECTED WORLD
Week 2 - Digital Environment- Doing Business in a Connected World
WEEK 3 - DIGITAL MARKETING FUNDAMENTAL
Week 3 - Digital Marketing Fundamental - Marketing Goes Digital
(Assignment) Optimizing Customer Journey
WEEK 4 - DEVELOPING A CUSTOMER-CENTRIC WEBSITE FOR YOUR BUSINESS
Week 4 - Website Development The Concept
Class Recording for Week 4
(Assignment) Preparing A Customer-centric Website
Week 5 - Website Development (Workshop)
Week 5 - Website Development (Workshop) 20221 compressed
(Class Activity) Upload Your Website
WEeek 8 - Mid-term Exam
Mid-term Exam Instructions
(Slides) Week 6 - Website Development Directly from Hosting Provider
(Slides) Week 6 - Website Development from Local Computer to Hosting Provider
(Slides) Week 7 - Website Development with Enhanced SEO
Week 15 - 16. FINAL EXAM
(Slides) Final Project Instructions
Submission for Group Final Project
Submission for Individual Final Project
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45917_Digital Marketing
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Digital Marketing (N BA-2021 RETAIL BUSINESS)
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20221
Night (20221)
Business Administration (20221/N)
45917_Digital Marketing
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Digital Marketing (N BA-2021 RETAIL BUSINESS)
Teacher:
Dedi Kurniawan
Skill Level
:
Beginner
Self enrolment (Student)
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