Digital Marketing (Open Course)
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Course data
Week 1 - Introduction
Announcements
Syllabus - Digital Marketing
Week 1 - Intro to Digital Marketing Class
Week 2 - Digital Environment
Week 2 - Digital Environment
Week 3 - Digital Customers
Week 3 - Digital Customers
Week 4 - Marketing Goes Digital
Week 4 - Marketing Goes Digital - Morning
Sharing Understanding on Digital Marketing Practices
Week 5 - Search Engine Optimization Essentials
Week 5 - Search Engine Optimization Essentials
Week 6 - Website Development
Week 6 - Website Development Edited
References
Alan Charlesworth - Digital Marketing A Practical Approach-Routledge (2018)
Week 7 - Website Development Workshop
Week 7 - Website Development Workshop V2
Week 8 - Midterm Project
Mitterm Project - Website Development
Instruction for Midterm Exam Project - Digital Marketing
week 9
Slide Digital Marketing Workshop - Sesi SEM
Week 10 - SEM Workshp
Week 10 - SEM Workshop
SEM Workshop Output
Week 11 - Email Marketing
Week 11 - Email Marketing Part 1. Introduction ENG
Week 12 - Social Media Marketing
1 Case Study on Social Media Marketing
Week 12 - Forum for QnA
Week 13 - Social Media Marketing (2): Instagram
Instagram Advertising (Video)
Get Started With Instagram Ads
Instagram Shopping Ads
Everything You Need to Know About Instagram Ad Features
Week 13 - Forum for QnA
Week 14 - Digital Analytics for Marketing
Understanding The Influence Of Analytics On Marketing
Laying The Foundation For Marketing Analysis
Understanding The Key Web Analytics Tools At Your Disposal
Week 16 - Final Project
The Instruction of Final Project - Digital Marketing
Explanation of Final Project Instruction
Final Project Report
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Digital Marketing (Open Course)
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Digital Marketing (Open Course)
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Digital Marketing (Open Course)
Teacher:
Richard Kuhon
Teacher:
Ani Pujiastuti
Teacher:
Hanif Adinugroho Widyanto
Skill Level
:
Beginner
Self enrolment (Student)
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