Marketing Management (M BA-2022 CLASS 1)
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Marketing Management
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REFERENCES
(PDF Book) Principles of Marketing 18 Edition, Global Edition
(Book) Kotler, P., Kartajaya, H. & Setiawan, I. (2007). Marketing 4.0: Moving from Traditional to Digital, New Jersey: John Wiley & Sons.
(Book) Marketing for Dummies®, 5th Edition, ISBN 978-1-119-36557-0 by Jeanette Maw McMurtry, Published by: John Wiley & Sons, Inc. 2017.
(Book) Kotler, P., Kartajaya, H. & Setiawan, I. (2021). Marketing 5.0: Technology for humanity, New Jersey: John Wiley & Sons.
WEEK 1. CLASS INTRODUCTION
Syllabus - Marketing Management 20221
(Slides) Week 1 - Intro to Marketing Management Class
WEEK 2 - MARKETING: CREATING CUSTOMER VALUE AND ENGAGEMENT
WEEK 7 - PRODUCTS, SERVICES, AND EXPERIENCES
WEEK 8 - MID-TERM EXAM
Midterm Exam
WEEK 9 - PRODUCTS, SERVICES, AND BRANDS: BUILDING CUSTOMER VALUE (2)
WEEK 15 - EIGER VS NETIZEN: MARKETING IN THE DIGITAL AGE
WEEK 16 - FINAL EXAM
Week 7 - Product, Service and Brands
Short Video Upload
Week 9 - Products, Services, and Brands: Building Customer Value
Company Case MINI: Focus on the Essential—Maximize the Experience
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47020_Marketing Management
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Courses
20222
Morning (20222)
Business Administration (20222/M)
47020_Marketing Management
Summary
Marketing Management (M BA-2022 CLASS 1)
Teacher:
Dedi Kurniawan
Skill Level
:
Beginner