Organizations are required to continuously find better ways to compete in the rapidly changing global business environment. Survival and competition have become imperative for organizations in the current global scenario. This course develops the ability to analyse the internal strengths and weaknesses of the organization as well as the external opportunities and threats. The course also enables the students with strategic thinking and decision making abilities, especially in relation to understanding the use of various strategies in different situations, their execution and evaluation. Finally, this course makes students appreciate the social responsibilities of the organization and integrate them with the business strategies ensuring long term sustainability.