International Marketing (N MGT-2019 MKT)
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Session for International Marketing for N MGT-2019 MKT
Chapter 1: Introduction to International Marketing
Quiz I Chapter 1
Chapter 2: The Global Economic Environment
Quiz I Chapter 2
Chapter 3: The Global Trade Environment
Quiz I Chapter 3
Chapter 4: Social and Cultural Environment
Quiz I Chapter 4
Chapter 5: The Political, Legal, and Regulatory Environments
Mid Exam Chapter 5
Chapter 6: Global Information Systems and Market Research
Mid Exam Chapter 6
Chapter 7: Segmentation, Targeting, and Positioning
Mid Exam Chapter 7
Chapter 8: Importing, Exporting, and Sourcing
Mid Exam Chapter 8
Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
Mid Exam Chapter 9
Chapter 10: Brand and Product Decisions in Global Marketing
Quiz II Chapter 10
Chapter 11: Pricing Decisions
Quiz II Chapter 11
Chapter 12: Global Marketing Channels and Physical Distribution
Quiz II Chapter 12
Chapter 13: Global Marketing Communication Decision One
Final Exam Chapter 13
Chapter 14: Global Marketing Communication Decision Two
Final Exam Chapter 14
Chapter 15: Global Marketing and the Digital Revolution
Final Exam Chapter 15
Chapter 16: Strategic Elements of Competitive Advantage
Research Project Submission
Final Exam Chapter 16
Chapter 17: Leadership, Organization, and Corporate Social Responsibility
Final Exam Chapter 17
Final Exam Chapter 17 Short Essay
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42875_International Marketing
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Courses
20211
Night (20211)
Management (20211/N)
42875_International Marketing
Summary
International Marketing (N MGT-2019 MKT)
Teacher:
Siska Purnama Manurung
Skill Level
:
Beginner