Principles of Retailing (N BA-2020 RETAIL BUSINESS)
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PRINCIPLES OF RETAILING
Announcements
Syllabus - Principles of Retailing
e-book - Retailing (Dunne, 2008)
Announcements
1. Introduction on Retailing
PPT Week 1 - Introduction on Retailing (Perspectives on Retailing)
2. Retail Strategic Planning and Operations Management
PPT Week 2 - Retail Strategic Planning and Operations Management
3. Retail Customers
PPT Week 3 - Retail Customers
4. Evaluating the Competition in Retailing
PPT Week 4 - Evaluating the Competition in Retailing
Group Assignment 1 - Market Structure
5. Managing the Supply Chain
PPT Week 5 - Managing the Supply Chain
Group Assignment 2 - Porter Industry Analysis
6. Legal and Ethical Behavior
PPT Week 6 - Legal and Ethical Behavior
7. Marketing Selection and Retail Location Analysis
PPT Week 7 - Marketing Selection and Retail Location Analysis
9. Managing A Retailer's Finances
PPT Week 9 - Managing A Retailer's Finances
10. Merchandise Buying and Handling
PPT Week 10 - Merchandise Buying and Handling
11. Retail Pricing
PPT Week 11 - Retail Pricing
12. Advertising and Promotion
PPT Week 12 - Advertising and Promotion
13. Customer Services and Retail Selling
PPT Week 13 - Customer Services and Retail Selling
14. Store Layout and Design
PPT Week 14 - Store Layout and Design
15. Managing People
PPT Week 15 - Managing People
FINAL EXAM
Final Project - Business Proposal
PPT - Final Project - Business Proposal
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42932_Principles of Retailing
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20211
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Business Administration (20211/N)
42932_Principles of Retailing
Summary
Principles of Retailing (N BA-2020 RETAIL BUSINESS)
Teacher:
Ihsan Hadiansah
Skill Level
:
Beginner