To achieve and sustain their competitive advantage in today’s global and constantly changing business environment, companies must be faster, more creative, nimble, flexible and innovative. Resource availability may be limited or non-existent to support new innovations and also to create a new business model to cope with the environmental changes. In facing this increasingly dynamic and turbulent environment, companies are required to become an entrepreneurial organization. The company should be able to develop its entrepreneurial architecture towards achieving and sustaining its competitive advantage. Corporate entrepreneurship is not only applied to companies that are looking for profit, but should be explored by public sector, social enterprise and not-for-profit organizations to stoke new thinking and create new capabilities.
Skill Level: Beginner