Digital Marketing (N BA-2018 RETAIL BUSINESS)
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Course data
Digital Marketing
Announcements
Week 1. Class Introduction
(Slides) Week 1 - Intro to Digital Marketing Class
Syllabus - Digital Marketing 20202
(Video) Class Recording
Assign Yourself to Your Group
Week 2. The Digital Environment: Doing Business in a Connected World
(Slide) Week 2 - Digital Environment
Class Recording 1
Class Recording 2
Week 3. Website Development (Workshop)
Upload Proofs of WordPress Training Course
Week 8 - Midterm Exam
Midterm Exam Instructions
Week 10 - Search Engine Marketing (SEM) Workshop
Upload Outputs of Our SEM Workshop
Week 12 - Facebook Advertisement Workshop
Upload Your Facebook Ads Preview Link
Week 13 - Instagram Advertising
Proofs of the Asynchronous Class Completion
Week 15 - Final Project: Search Engine Marketing Real Practice (Performance Report)
Final Project Instructions #1
Upload Your Performance Report
Week 16 - Final Project: Search Engine Marketing Real Practice (Final Presentation)
Final Project Instructions #1
Upload Your Final Presentation
References
Alan Charlesworth - Digital Marketing A Practical Approach-Routledge (2018)
Google Skillshop
Hubspot Academy
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40831_Digital Marketing
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Course info
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Courses
20202
Night (20202)
Business Administration (20202/N)
40831_Digital Marketing
Summary
Digital Marketing (N BA-2018 RETAIL BUSINESS)
Teacher:
Dedi Kurniawan
Skill Level
:
Beginner